Did you just developed your SaaS product, put up a landing page, and wishing that it would blow up like wildfire?

Stop dreaming!

Here are 3 GTM strategies to get your first 100 users that Sam Altman approves of:

1. Email people you already know.

Can be your industry colleagues, can be close friends, or even someone you had a random chat with.

N.B., Charge for the product if it’s paid. This will get you real feedback, not “It’s great” when it’s not. Plus, you get the initial momentum of revenue.

2. Cold emails your ICP (Ideal Customer Profile)

make a massive list of people who might want to use your product or are in need of a solution you’re offering.

N.B., Keep in mind that the conversion rate is pretty low but so is the cost to run this as an acquisition channel.

3. Leverage the platforms

Launch your product on Product Hunt, Hacker News, Indie Hacker, PR, and social media outreach. Show up everywhere your potential users hang out.

4. Run Ads (Mind the CAC)

As Sam Altman calls it the “Laziest technique”, you should not be running Ads like a madman before you finish up the first 3 organic methods.

But all these might be futile if you’ve made one mistake: Skipping the MVP part and developing a complete product.

So, check this out how to minimize risk by developing an MVP for your SaaS.