A respected cleaning operator with a digital presence that did not match the work.

Choose Sani services some of the most demanding clients in the commercial cleaning space: corporate offices, property management firms, and hotels. Their operational reputation was solid. Their website told a different story.

Every contract they closed came through a referral or a handshake. Online, they were invisible. Worse, prospects who did land on the site walked away with the wrong impression.

Company Snapshot

Project Overview

Choose Sani is a commercial cleaning and facility services company operating in the B2B space. Their clients are corporate offices, property management companies, and hotels, with an average contract value of $10,000 per engagement. The company had built a strong reputation through word of mouth, but their digital presence was costing them deals. When prospects searched for them online, what they found did not reflect the quality of work Choose Sani actually delivered.

The Challenge

When Choose Sani came to SlashPie, their website was a liability rather than an asset. The design was outdated and looked unprofessional. Contact forms were broken, buttons did not work, and there was no way for an interested buyer to actually get in touch. Every dollar of revenue had to come through personal referrals because the site produced zero online enquiries. There was no foundation in place to support Google rankings or paid traffic. For a company selling $10,000 contracts to corporate clients and hotels, the website was silently losing them business every single day.

What We Set Out To Do

Before spending a single dollar on traffic, we needed to fix the foundation. The plan was simple. Rebuild the website so it actually closed deals, then drive high intent traffic to it through Google Ads. No fancy promises, no fluff, just two phases done in the right order.

The objectives were:

A professional B2B website that matched the quality of the actual service Fully working forms, buttons, and a clear path to enquiry A mobile first experience built for the way decision makers actually browse A targeted Google Ads campaign that brought in commercial buyers, not tire kickers Conversion tracking so every lead and every dollar of ad spend was accountable

Phase One: Website Rebuild

We rebuilt the Choose Sani website from the ground up. New mobile first design, professional B2B copy written for procurement and facility managers, every form and button repaired, and a conversion path mapped to how corporate clients actually make purchasing decisions. The goal was to make the site work as a sales tool, not just a brochure.

Phase Two: Google Ads Campaign

With a credible site live, we launched a tightly targeted Google PPC campaign aimed at high intent commercial buyers actively searching for cleaning and facility services. The campaign ran from September 1 through October 31, 2025, with weekly optimisation, negative keyword pruning, and budget shifted toward the top performing ad groups.

The Results

In the first 60 days of the Google Ads campaign, Choose Sani recorded the following verified results:

34 qualified lead enquiries generated 310 targeted clicks from high intent search terms $7.22 average cost per click $2,240 total ad spend across the two month period $65.88 cost per conversion, well below industry benchmarks for B2B services

Just as important, visitors landing on the new site no longer encountered a broken or amateur experience. Engagement lifted the day the rebuild went live, with functional forms and a clear contact path available for the first time.

ROI Analysis

With a $10,000 average contract value, the math works even at a conservative close rate. At a 10% close rate, a $2,240 investment translates to roughly $30,000 in new contract revenue, a return of more than 1,200%. In a sector where trust and credibility decide who wins the contract, Choose Sani now has both the website and the lead engine to compete at a higher level.

Outcome

The final outcome combined a credible digital presence with a working lead engine. Choose Sani went from zero online enquiries to a steady flow of qualified leads at a cost per acquisition that makes the unit economics work even on a single closed deal. The project was delivered on schedule, with measurable results inside the first 60 days of the paid campaign.

What Is Next

Choose Sani is continuing the Google Ads relationship with SlashPie managing ongoing optimisation. The next phase introduces organic SEO and content to build long term search visibility on top of the paid engine, so lead flow compounds over time instead of stopping the moment ads pause. AI powered call and text follow up is on the roadmap so every lead is met with an instant response the moment it arrives.